When I first got into the real estate business, I recall my mentors saying things like, “You have to list to exist,” and, “You have to list to last.” Those mantras have never been more applicable than in today’s hot market. Here are six reasons why you should be knocking on every door and turning over every stone in pursuit of sellers’ business:
1. To keep your sanity. So many agents are working with buyers and warning them that full-priced offers are a must in this market. Plenty of buyers don’t listen; it usually takes losing out on two or three properties before the buyers are on board. Even still, with fully cooperative buyer clients, it’s disheartening to submit a strong offer and immediately find yourself up against 10 others. For a change of pace, let’s work on the selling side for a bit and experience what it’s like to sit in the driver’s seat.
2. To remain in control of your business. With seller business, you can set your work schedule to your liking and take weekends off. This allows you to have a balanced life, and we all know that you can’t unlock true success in real estate unless you have balance. Who couldn’t use more time with their spouse, children, or friends?
3. To work with five-star buyers. When you successfully help your clients sell their homes, they’ll instantly become the most ready, willing, and able buyers you could ever imagine. Nobody wants to end up homeless! Prioritize these buyers and their equity, and refer the rest of the buyers to others.
“We all know that you can’t unlock true success in real estate unless you have balance.”
4. To incorporate more leverage into your business. What’s a better example of leverage than listing a property and having 60,000 to 70,000 agents in the state of Georgia working for you?
5. To maximize your income. On average, you’ll probably have to put five or six hours of work into each listing. Once you put it on the market, though, you can just let everyone else do the work. It’s a repeatable strategy that leads to big money. Unless you’re working with buyers in the highest price ranges, there’s hardly a bigger and more consistent payoff out there.
6. To get additional buyer leads. As I’ve taught in my classes, the best way to secure buyer prospects is to source them from your listings. Now, in most instances, I don’t recommend that you work with those prospects when they inquire about one of your listings, as it kind of defeats reason No. 1 on this list. Nevertheless, if you’re really looking for buyer leads, you know where to find them!
I hope you found this list empowering. If you want to be even more prepared to go after listings, I invite you to watch my other video on generating seller business. As always, just give me a call or send an email if you have any questions or comments!
